July 12, 2017

Dataton and Epson team up for world’s biggest projection mapping competition

Epson Projectors and Dataton proudly present the Latin American Mapping Challenge, an event where mapping artists can showcase their art on eight iconic buildings in Latin America. The challenge is open for entries from Latin America, the US and Canada, and is already creating a buzz in the mapping community!

The Latin American Mapping Challenge was launched with a spectacular show in Cusco, Peru in June and mapping enthusiasts have until July 29 to submit their designs. Judging takes place in early August with the winning contributions presented on eight landmark buildings from August 2017 to March 2018.

“We are thrilled to be part of the Mapping Challenge in Latin America,” says Lars Sandlund, CEO, Dataton. “The challenge presents an incomparable opportunity for creators to showcase their skills on a massive scale. We’re proud to support that initiative with our WATCHOUT mapping software and servers. We are looking forward to seeing some stunning shows on eight of the most well-known structures in this part of the world!”

Epson is the driving force behind the challenge, organizing the presentations and providing a bevy of high-power projectors for each venue. All shows will be programmed and presented with Dataton’s award-winning WATCHOUT multi-display system. To ensure competitors get the most out of the system, Dataton’s partners in the region, Omagica, headed up by Adela Kriland, and KJPLarbyte, are also running free one-day WATCHOUT training sessions during July. “The training sessions so far have been fantastic,” says Adela Kriland. "Participants are so enthusiastic and keen to learn. It’s great to see how quickly even newcomers to the system embrace WATCHOUT and its projection mapping concepts.”

“The Mapping Challenge is a huge endeavour and the response has been absolutely amazing so far,” says Alejandro Ordonez, Marketing & Communications Manager – Latin America, Epson America. “We’re delighted to be able to promote architectural mapping as an art form in this way while giving designers a chance to develop and hone their technical skills.”

The chosen projection-mapping venues are in Mexico City, Santiago (Chile), Guayaquil (Ecuador), San Jose (Costa Rica), Rio de Janeiro (Brazil), Cartagena (Colombia), Cusco (Peru) and Buenos Aires (Argentina). Each building has been assigned a technical spec and theme to promote creativity and variation. Contributions will be judged by an international jury which includes leaders in mapping, VJ and digital art: Bart Kresa, VJ Spetto, Refik Anadol; Yasunori Ogawa from Epson headquarters, Japan; and Dataton’s CEO, Lars Sandlund.

Find out more about the Latin American Mapping Challenge:

Check out Dataton's social media for pictures and info from WATCHOUT training sessions for entrants!
www.facebook.com/Dataton www.twitter.com/dataton www.instagram.com/dataton

About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000 employees in 88 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

Epson America, Inc., based in Long Beach, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com

About Dataton

Dataton is the creator of the award-winning WATCHOUT multi-display production and playback system, and WATCHPAX media servers. Founded in 1973, Dataton serves core markets in leisure and attractions industries, broadcast and theater, live events and corporate AV. Dataton is based in Sweden with worldwide representation through an established partner network. For more information, please visit www.dataton.com


Press contact
Jacquie McHale Sjödin
Dataton AB
Telephone: +46 13 102450
Email: [email protected]

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