Triumph Factory Visitor Experience  Sysco Productions 8
Triumph Factory Visitor Experience  Sysco Productions 11
Triumph Factory Visitor Experience  Sysco Productions 5
Triumph Factory Visitor Experience  Sysco Productions 3
Triumph Factory Visitor Experience  Sysco Productions 2
Triumph Factory Visitor Experience  Sysco Productions 1

Factory tour revs up with WATCHOUT

The Triumph Factory Visitor Experience is a world class exhibition showcasing the excellence in design, engineering and human endeavour that goes into the manufacture of Triumph motorcycles. Located at the manufacturer's UK headquarters, the centre allows visitors to connect with some of the most iconic Triumph motorbikes in an engaging journey through eight themed zones, divided across two floors. 

With many high-profile projects under their belt (including the UK pavilion at the most recent World Expo), Sysco Productions were Triumph's choice to help create the impactful visitor experience. Working closely with the Triumph team, Sysco advised and outlined the most creative AV solutions to achieve the project vision. Audiovisual elements, including widescreen and curved projections with WATCHOUT, are used throughout the centre, animating the motorbikes and enlivening the rich story of this international brand. The tour starts with "Attitude" where visitors are welcomed by a looping video highlighting the devotion and ambition behind what makes a Triumph such a triumph. With local audio and WATCHOUT running three LCD seamlessly blended laser projectors, this opening encounter sets the scene for the journey ahead. 

"The media content is bold and dramatic to give a vibrant, punchy backdrop for these beautifully elegant and powerful motorbikes," says Sysco's Jack Strong. "Throughout the exhibition, projections are perfectly synchronised with audio to ensure a dynamic and immersive experience that will inform and really inspire visitors."

In "Performance", a chronology of speed is delivered by a looped six-channel WATCHOUT show, seamlessly blended across a curved wall using short throw projectors. Concisely coordinated with audio and synchronised with a circular speedometer floor projection, it focuses on five bikes and their achievements in speed. The WATCHOUT server allows geometry correction compensating for the curvature of the wall and ensures a synchronicity between audio and projection displays.  

In "For the Ride" a looping video with multi-channel audio encapsulates all of the elements that fuse in the perfect bike ride. Rounding off the visitor experience, multiple 32” wall-mounted LCD screens showcase the design process and meticulous engineering behind the bikes, with additional CAD drawings, renderings, models, sketches and interviews. 

Miles Perkins at Triumph Motorcycles sums it up: "We had a very high expectation for the AV in the new factory visitor experience, and the result has not only exceeded this but delivered a truly engaging and immersive experience. The close collaboration we had on the design and technology plan was key to the success of this great new motorcycling and engineering venue.”

Find Dataton Dealers and Partners

Back to top