Stories❯BMW EVENT, GERMANY
One show, three records
The title holder of the Guinness World Record for "Highest Resolution Projected Image" is "The Next 100 Years" for BMW Group, featuring a 149-projector WATCHOUT show. As if one record was not enough, the show also boasts the world’s largest media kinetic sphere sculpture and lightest projection.
Media Kinetic Artist and show creator Andree Verleger staged “The Next 100 Years” for BMW Group in the Olympic Hall in Munich, reaching new heights in stage direction. Verleger worked together with VOK DAMS Munich on the project for one full year, wrote the storyboard, and was both artistic director and show director. The result is a superlative brand-showcasing stage experience which set new benchmarks for all technical groups.
“What is a vision and what is its chronological sequence?” is the theme of the 37-minute show. Projection and kinetic elements meld into a whole. The stage was scenically turned into a 3D concept space, with the audience engaged in the development of a vision. Entirely new methods had to be created for the preparation of the visuals. The full image is composed of 61 individual films, making it the highest-resolution projected image in the world. The kinetic installation “The Bird” is believed to be the largest illuminated sphere installation worldwide. The projection is also one of the brightest projections worldwide – 149 projectors, running under WATCHOUT multi-display software, were needed to project a brightness of 2,964,000 ANSI lumens.
It was important to Verleger that the audience in the lower rows could enjoy an overall view including the floor projection, also handled by a WATCHOUT system. To ensure this, a virtual reality space angle was created in the front specifically to test the views. An ingenious move solved the problem of “bad seats”– a special stage level, and the finely balanced tilt angle of the bridge constructed on the stage, allowed the vertical and horizontal projection to be seen overall. With impressive 3D effects and live performers, too, the celebration was an extraordinary visual experience for each and every guest.