July 2, 2018

Dataton appoints regional sales manager for SAARC

Dataton has appointed Ashok Sharma as regional sales manager for the SAARC* countries. Mr Sharma will be responsible for developing and aligning markets throughout the region with particular focus on the highly innovative and active market in India.

“The market for high-end media server and content management solutions in the SAARC countries is truly vast and varied,” Ashok Sharma says. “Dataton is in a very expansive phase, with new products and features in the pipeline. I will be working with key local vendors, manufacturers and influencers across all verticals to expand the brand and provide even better support to users.” 

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As part of this strategy, Dataton Academy training took place in Mumbai in late June. The schedule included dedicated training for operators and was led by Mikael Ena from Dataton HQ in Sweden. More sessions in the region are also in the pipeline. “There is a great demand for training and our sessions are always fully booked within a couple of days,” Ashok Sharma says. “The Academy is an excellent way to meet users and gather feedback in order to support them in their work.” 

Ashok Sharma was previously the Dataton sales representative in the region and has a proven track record in the pro-AV industry. His earlier experience includes positions with projector manufacturers Digital Projection and projectiondesign, as well as signal processing manufacturer Gefen. 

“The best way for us to continue to be successful in SAARC is to have a local, dedicated sales and support team. With the appointment of Ashok, we will move Dataton closer to the large numbers of WATCHOUT users in the region, and especially in the important market in India,” says Trond Solvold, Sales Director at Dataton. “I am also glad that our local partners, who have done a tremendous job promoting our solutions through the years, also found this appointment a strategically good move. Working together with them will not only strengthen brand awareness, but also secure great support for a great product.”

 

*The South Asian Association for Regional Cooperation (SAARC) is comprised of Afghanistan, Bangladesh, Bhutan, India, Nepal, the Maldives, Pakistan and Sri Lanka.

About Dataton

Dataton is the creator of the award-winning WATCHOUT multi-display production and projection-mapping system, WATCHPAX and WATCHMAX media servers. Founded in 1973, Dataton serves core markets in leisure and attractions industries, broadcast and theater, live events and corporate AV. Dataton is based in Sweden with worldwide representation through an established partner network. For more information, please visit www.dataton.com

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Press contact
Jacquie McHale Sjödin
Dataton AB
Telephone: +46 13 102450
Email: [email protected]

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