September 4, 2019

Dataton appoints new partner in Sweden

Dataton has announced the appointment of Special-Elektronik as its new premium partner for Sweden.

Karlstad-based Special-Elektronik has offices in five key locations in Sweden and will be responsible for sales, marketing and first-line support of the Dataton product range on the Swedish market. Dataton is the creator of the WATCHPAX media server range and WATCHOUT multi-display production software. The company’s award-winning products are widely used in the Swedish AV industry and deployed in numerous high-profile projects around the world. Recent applications include ice-projections for NHL arenas, projection-mapping on the world’s largest bust sculpture in India, content delivery for the world’s largest video wall in Dubai, mapping Wermlands Opera façade and immersive shows at the newly opened Viking Planet in Oslo.

“We’re delighted to be working closely with Special-Elektronik on our very important home market,” commented Trond Solvold, Sales Director, Dataton. “Both Dataton and Special-Elektronik have an outstanding reputation for excellence earned over many years serving the AV industry – over 90 years in total. We have collaborated on projects previously and know that we have a very similar mind-set, too. With their broad knowledge of pro-AV and superb attitude, the Special-Elektronik team will be an excellent resource for system integrators, rental partners, planners and users on the Swedish market.”

The team at Special-Elektronik are already familiar with Dataton products and have assigned Maarten van Slooten as the Dataton brand specialist. Mr van Slooten has several years’ field experience in audio-visual solutions, live events and systems integration.

“We’re excited to add Dataton to our portfolio of services and product ranges,” said Åke Larsson, CEO at Special-Elektronik. “We already represent many of the AV industry’s leading brands, such as Crestron, Panasonic, Bose and Chief. The addition of the Dataton range – the choice of professionals worldwide – is an excellent complement to our range of services.”

Dataton products will be showcased on the Special-Elektronik stand at Monitor Roadshow Southern Sweden, October 21-24.

About Special-Elektronik

Special-Elektronik AB was founded in 1970 and is a leading distributor of AV technologies, lighting, smart homes, digital signage and cable TV/fiber-optics. The company partners with top pro-AV suppliers worldwide and prides itself on maintaining a high level of technical skill. Company headquarters are located in Karlstad, Sweden, with regional offices in Stockholm, Göteborg, Halmstad and Malmö. Special-Elektronik focuses on the Scandinavian market and currently employs 45 co-workers. More info:

About Dataton

Founded in 1973, Dataton serves core markets in leisure and attractions industries, broadcast and theater, live events, retail and corporate AV. Dataton is based in Sweden with worldwide representation through an established partner network.

WATCHOUT is Dataton’s flagship software package for show production and playback across multiple display areas. The award-winning system is currently in use all over the world, in live events, 3D mapping, broadcast applications, signage, museums, planetariums, show rooms, visitor attractions and experience centers. WATCHOUT lets you compose and manage all the different media elements in your show – video, still images, animations, graphics, live feeds, sound – and then play it back on multiple displays, in sync and right-on-cue. WATCHOUT is teamed with media servers for playback. Dataton’s own-brand servers are: WATCHPAX 20, WATCHPAX 4, new WATCHPAX 60 and WATCHMAX series.

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For more info, please visit or contact:

Jacquie McHale, Communications Officer

email: [email protected]

Phone: +46 13 102450

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