Linkoping October 07, 2011
Dataton system blends images, syncs content for cutting-edge Polish roadshow
The ability of Dataton WATCHOUT™ to combine multiple projected images with perfectly synchronized audiovisual content has come to the fore yet again – this time for Polish multimedia production company MOOV and its ground-breaking roadshow for the launch of the new VW Passat.
Working in conjunction with advertising agency JUST and event producer Mediaconcept for end customer Kulczyk Tradex (the official VW distributor for Poland), MOOV was tasked with creating a multimedia production to showcase the new Passat’s capabilities in a way that would capture the imagination of a jaded public. The show was to make its debut at the Polish National Motor Show in Poznan before being taken on a tour of upmarket shopping centres and other venues in major cities around the country.
MOOV’s Piotr Majewski says: “The presentation was to take place in a temporary ‘black box’ structure erected at each venue. To really immerse the audience in our animation, we wanted to use not just the rear wall as a projection surface, but also the floor, sides and, of course, the car itself. We used 3D projection mapping to create the movie using the exact proportions of the new Passat, with the precise positioning of the car in relation to the walls and floor of the presentation space.”
This pre-show visualization and programming was done using Dataton’s WATCHOUT, which also took care of the seamless edge-blending and image-warping of the four projectiondesign projectors used to show the movie at each location.
“We had five WATCHOUT servers for the production – one for each of the projectors, plus a fifth as the master controller,” Majewski adds. “The controller was also responsible for playing special effects and the music, which was specially written by our in-house team for this production. The warping geometry calibration function within WATCHOUT was especially useful because it allowed us to adjust the animated image on each different surface very precisely.”
The end result was a ground-breaking show in which audiences saw a car that appeared to ‘move’ (complete with rotating wheels and air apparently flowing over the bodywork) against a constantly changing backdrop, though in reality the whole display was static. At one point the Passat even looks as though it is reversing into a parking space – complete with sensor sound effects!
Fredrik Svahnberg, Dataton’s Marketing & Communciations Manager, concludes: “The ability of WATCHOUT to render highly accurate 3D images for the design of shows, together with its blending and warping of multiple images from different sources and surfaces, makes it perfectly suited to projection mapping applications. The MOOV show for the VW Passat is a perfect example, and we are delighted to have been associated with such a wonderful show.”
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About Dataton
Renowned Swedish show control developer and manufacturer, Dataton has firmly established themselves on the international market since the 1980s. The company's flagship products include the award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. WATCHOUT version 5 is a multi-display, timeline-based software system that comprises stereoscopic playback and 3D effects, and a strong array of groundbreaking features, including enhanced live interaction.
Manufacturer Enquiries
Jacquie McHale Sjödin
Dataton AB
Telephone: + 46 13 102450
Fax: +46 13 138445
Email: jacquie@dataton.se
Fredrik Svahnberg
Dataton AB
Telephone: +46 70 3228557
Fax: +46 13 138445
Email: fredrik@dataton.se
Press Contact
Katinka Allender
PR Consultant
Telephone: +44 (0) 1491 571402
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katinka@k-communications.com
