Dataton takes visitors on a Caribbean island retreat at The Reef Hotel & Resort

Linköping September 09, 2013

During those cold winter months, the people from Denmark and wider Scandinavia can escape to the warmer climes of the Western Caribbean at The Reef Hotel & Resort. The attraction located just meters away from the ferry terminal in Fredrikshavn, Denmark uses the latest audiovisual technology to immerse visitors, thanks to Swedish systems integration company Mediatec Solutions Sweden AB. Mediatec provided all audio, video, lighting and control including Dataton WATCHOUT™ multi-image display and presentation software. Content was designed and created by award-winning hospitality and exhibition designers, Stylt Trampoli AB.

Erik Nissen Johansen, creative director and founder at Stylt Trampoli AB created The Reef concept said: “The Reef is the former Stena Line ‘Badehotellet’. We have created a unique adventure for the whole family who are treated to sound, scents, lapping waves, music, a warm breeze, light effects and 32-degree temperatures all year round.”

Multi-image and display

“Dataton WATCHOUT manages content on two large projection displays positioned above the pool, inside the adventure park. Here tropical imagery is shown working alongside sound effects,” explained Jörgen Börling, manager at Mediatec.

In The Reef restaurant Mediatec has integrated a further nine screens with content synchronized and matched using Dataton WATCHOUT.

“The restaurant presentation provides a pre-dinner show that is connected to the story of The Reef with stunning storytelling content created by Stylt,” added Börling.

Lars Sandlund, chief operating officer at Dataton said: “The creative ways in which WATCHOUT is used never ceases to amaze us and we’re delighted that our technology is enjoyed by Scandinavians at The Reef.”

And the last word goes to Jörgen Börling who says: “The audiovisual system has been a big success for our client. What’s more, the hotel is just 3 hours from Göteborg!”

See Dataton and WATCHOUT Premium Partner Videmus at Stand 107, EAS 2013 from 18-20 September, Port de Versailles Convention Center, Paris

ENDS

Note to editors - please use the following image credits:

Photography: The Reef © Stylt Trampoli AB

About Dataton

Founded in 1973, renowned Swedish show control developer and manufacturer, Dataton serves its core markets in multi-media entertainment, visitor attractions, digital signage scenography, event production and corporate AV. The company's flagship products include award-winning Dataton WATCHOUT multi-display production and presentation system, the WATCHPAX media server, as well as the intuitive Dataton PICKUP audio guide. The entire range is supported by Dataton’s established global distribution and reseller network.

Press contact

Jacquie McHale Sjödin
Dataton AB
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